![]() ![]() ![]() She did this by speaking at a lot of conferences about freelancing and design.Īt one conference, in particular, she spoke on how to work remotely with clients. When selling Client Portal to other freelancers, she decided to build a personal brand to get more clients. Laura Elizabeth runs Client Portal, a lightweight project management tool for WordPress. How Laura Elizabeth Created Business Opportunity By Speaking At A Conference Here are some real-world examples of how conference speaking helps with lead generation 1. Real-World Examples Of Lead Generation Through Conference Speaking Educate and appeal to the audiences, their desires, issues and opportunities.Utilize props and visual aids when available and appropriate.Start strong and provide an interest grabber prior to the talk.Know the audience and speak their language. ![]() Ultimately, conference speakers can focus on the right messageįor conference speaking to achieve the objective speakers, need to: Besides, understanding the attendee demographic breakdown helps in preparing your talk. Therefore, you have to understand the event audience, and by so doing, be sure your target audience is actually attending. The memory is what makes thought leaders top of mind, and generates qualified leads directly into your sales funnel. People never forget how they feel during the conference. Speaking at conferences can create an unmatched level of trust and can drive valuable business opportunities. How Marketing Through Conference Speaking Works Talking at conferences position you (and your company) as a visible expert in your field.Finding the right conferences requires an investment of time and research.Conferencing offers a welcome reception and an opportunity to network.Speaking at conferences is the #1 way to build thought leadership for you and your company.If done right, conference speaking creates a visceral reaction to your thought-leadership. In addition, conference speaking gives a business the opportunity to develop and nurture relationships in a neutral non-sales environment. Speaking to an audience gives your business a stage to demonstrate expertise, gain credibility and engage potential audiences. What Is Conference Speaking?Ĭonference speaking is a key strategy in thought-leadership marketing. Speaking at conferences is free (and you might even get paid for it). ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |